NewStore operates a platform for retailers to run their stores on the iPhone. Purpose-built for mobile shoppers, the company provides Omnichannel-as-a-Service with the only integrated cloud OMS and mobile POS. Intuitive store associate apps allow retailers to offer seamless shopping experiences through the endless aisle, mobile checkout, store

fulfillment, real-time inventory, and clienteling. An API-first architecture and an expansive ecosystem of partners means retailers can deploy fast and flexible omnichannel with ease. NewStore was founded by Stephan Schambach, who pioneered e-commerce at Demandware (now Salesforce Commerce Cloud). The company has offices in Berlin, Boston, and New York.