Job Description

We are looking for a Senior Data Analyst (all genders) to join the BI and Marketing Analytic ( BIMA) team on our journey to always deliver amazing experiences. This is a global position working closely with our brands in over 70 countries and implementing strategy from our HQ in Berlin

BIMA is part of the Global marketing team responsible for central BI and marketing analytics . BIMA’ s team mission  is to drive marketing actions through data-driven solutions & strategic insights to ensure sustainable growth.  We drive strategic projects such as customer segmentation, marketing ROI measurement , CLV  and support the C-level in making strategic decisions across all brands and countries.

If you're a creative problem solver who is hungry for a new adventure, an international workplace is waiting for you in the heart of Berlin!

What you'll do

• Utilize analytics to provide actionable insights on marketing performance.
• Design and implement A/B testing and other experimental frameworks to assess the effectiveness of marketing initiatives.
• Create tools , KPI frameworks, and reports to measure ROI of marketing spend. Continuously  monitor and guide  marketing spend across various channels to maximize ROI.
• Create statistical models to project customer lifetime value, measure customer acquisition costs (CAC) and use analytics to reduce CAC and increase LTV
• Analyze and improve the customer segmentation to drive targeting strategies in the local markets and increase customer retention
• Work closely with marketing, product, and engineering teams to ensure alignment on data needs and create global guidelines on how data needs to be collected and consumed.
• Present findings and recommendations to senior leadership and stakeholders in a clear and actionable manner.

What we expect from you

• 4+ years of experience in marketing analytics, with a focus on user retention for technology-driven consumer facing companies.
• Strong proficiency in analytics tools and platforms (e.g., Google Big Query, Google Analytics, Tableau, SQL, Python/R).
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience with A/B testing, attribution modeling, and other experimental design methodologies.
• Strong understanding of digital marketing channels and strategies, including CRM, paid search, social media, and content marketing.

Nice to have:

• Experience in agile development and methodologies
• BS, MS or PhD in computer science, statistics, math, physic, business, etc
• Expertise in developing and implementing naming conventions and tagging strategies to ensure data consistency in a global organization. Experience with Market mix modeling

What we offer

Ensuring you and all our Heroes are looked after, happy, and healthy is always on the menu. Because if you’re in good shape, then we’re in good shape.

• Make the most of our hybrid working model and join the team for face-to-face connection and collaboration in our beautiful Berlin campus 2 days a week
• We offer 27 days holiday with an extra day on 2nd and 3rd year of service
• Ensuring you and all our Heroes are looked after, happy, and healthy is always on the menu. Because if you’re in good shape, then we’re in good shape
• Get moving and release those wonderful, mind-boosting endorphins: Health Checkups, Meditation, Yoga, Gym & Bicycle Subsidy
• Cash. Dough. Cheddar. Whatever you call it, we’ll help you with it: Employee Share Purchase Plan, Sabbatical Bank,  Public Transportation Ticket Discount, Life & Accident Insurance, Corporate Pension Plan
• Look up and go for it. We will support you in developing yourself and your career: 1.000 € Educational Budget, Language Courses, Parental Support
• The power of getting together over some food is unrivaled. Here are a few ways to help you do that. All the yum: Digital Meal Vouchers, Food Vouchers, Online Canteen, Corporate Discounts